Most people spend more time on their phones using mobile apps instead of browsing on the website. A study shows that 90% of the time that someone uses their phone, they use an app. This suggests that mobile applications are an important part of business enhancement. And not surprisingly, 67% of the businesses have a mobile app to complement the website.
Although it is a good approach to have an app alongside a website, this can also backfire at times. Most businesses have a poorly developed mobile application. And this application is an attempt to complement a poorly developed website. Instead of giving you a higher business, this can, in fact, reduce the conversions you are getting. Consequently, this just negatively affects your business.
However, here are a few pointers to help you with things you need to make sure about your website before its up for the world.
The first question you should ask yourself is whether its Speed How it Should be. The speed with which a mobile application is functioning matters to a really high extent. A user who gets a slow app experience will only end up deleting the app.
There are many elements which contribute to the speed of a website.
1. Minifying Your Code
To minify means to reduce the size of the code of your website. There may be some part of your code that is not functional. The presence of such a piece of code does not add value to the entire functioning of the code. Minifying cuts out such pieces of code and streamlines the processing by many folds.
Furthermore, minifying also removes the breaks due to unused lines in your code.
2. Compressing the Information
Mobile applications get their information from the website and this information transfer can slow down the website to a high extent. This is more pertinent in the case that the website is text heavy.
One way to crack this problem is to make use of compressed files. You will need a compression tool for this. Almost all content delivery networks allow you to set up a compression tool.
3. Make Larger Use of Cache
A cache is when a browser stores information about a webpage when it is loaded for the first time. This reduces the amount of information that needs to be loaded when the same webpage is opened for the next time.
With larger chunks of information going into the cache, your app will load faster than without one. This largely helps in increasing the speed with which your mobile app functions.
4. Optimize Your Structure
Application structure plays a huge role in determining the speed with which your app will function. The best way to go about this is to have a minimum number of nested contents. Nested content is when you choose one option and there underlie more options choose from and so on. A way to optimize is to have categories, subcategories and finally the actual content.
5. Reduce Sliders
Sliders and banners slow down the functioning of your application. They are part of the animations that your app has to process. Therefore, a higher number of sliders and banners will only negatively contribute to the user experience.
Moreover, this suggests that there should be only the necessary number of sliders and banners.